Cleveland Clinic was uniquely positioned to provide second opinions, as it has a roster of top-notch specialists on staff. Yet many patients see second opinions as a sign of distrust on their doctors. This campaign aimed to reduce this perceived slight and welcome opinion-seekers.
Campaign to launch the Coolatta line of drinks in the Hispanic market
Brain surgery is a scary thought, and traditional hospital advertising focuses on the cutting-edge equipment and clinical procedures, increasing the potential patient’s discomfort. This print and outdoor campaign for a minimally-invasive brain surgery center focuses visually on the beauty of the brain, where our thoughts, emotions and identity reside, and puts patients at ease with […]
Print and digital campaign for the United States Tennis Association, which consisted of two parts for two audiences: a print campaign aimed at parents to inform them of the benefits of playing the sport for their kids, and a digital campaign to promote the Community Tennis initiative–players could find a local program right from the […]
The inability to pay bail is the biggest reason why immigrants remain in custody while their families suffer. Libre offers electronic monitoring bail-alternative service for undocumented immigrants, allowing them to continue to support their families while awaiting their court date. This bilingual campaign was aimed not just at inmates but also families and advocates such […]
United Way had excellent name recognition, but had issues attracting volunteers because people with a specific interest were not sure what exactly it did, since the organization works on so many areas of need. This bilingual recruitment campaign was built around that insight: with so much to do in our community, there’s something we can […]
