RESUME

ABOUT ME: I’m an experienced creative (both art direction and copywriting) and a proven creative manager. My forte is combining insightful strategic thinking with compelling creative ideas. I’ve led the conceptualization and creative execution of advertising efforts ranging from multi-million pan-regional efforts to AOR national campaigns to regional and local accounts. I’m fluent in English and Spanish.

My work has been awarded or shortlisted in The One Show, Telly, FIAP, Addys, AHAA, and Mobius. I’ve been a juror at several competitions including the 4As and Tellys, and have been a panelist in several professional conferences. I’ve also taught Typography, Graphic Design, and Advertising.

WORK EXPERIENCE

Chemistry Cultura / Executive Creative Director
Miami Beach and Coral Gables, FL
2013 to 2023
Part of the founding team of a new agency, Pinta Advertising, which was acquired by Chemistry in 2022. Clients included Microsoft Americas, United Way of Miami-Dade, Thomson Reuters, Miami-Dade College, Heineken, Remy Martin, Florida Blue and Miami Neuroscience Institute.

VSBrooks Advertising
Creative Director
Coral Gables, FL
2010 to 2012
Worked primarily in health care accounts including CarePlus/Humana, CAC-Florida Medical Centers, Cleveland Clinic and Feeding South Florida.

Creative Consultant
2009 to 2010
Creative consulting and providing Hispanic creative capabilities to general market agencies. Accounts: Coca Cola, Nestea, Pollo Tropical, DirecTV, Coventry Health Care, Buffalo Wild Wings and Subway.

Hill Holliday Hispanic
Executive Creative Director
Miami Beach, FL
2003 to 2009
Opened the Hispanic practice of Hill Holliday as Creative Director, and was responsible for all of the agency’s creative output, talent management, coordination with creative departments across the Hill Holliday and IPG networks and overseeing production. Accounts included Chili’s, Dunkin’ Donuts, CVS/pharmacy, Cleveland Clinic, American Red Cross, LoJack, Uniroyal and Toys R Us, among others.

CreatAbility
Creative Director
Coral Gables, FL
1999 to 2003
Started as Senior Art Director, then was promoted to Associate Creative Director and Creative Director. I was responsible for all the agency’s creative output and management of the creative department. Accounts: MetLife, Sprint PCS, Nike, Royal Caribbean, Washington Mutual Finance and Iberostar Hotels & Resorts.

Bates US South
Coral Gables, FL
1998 to 1999
Worked as a Sr. Art Director in the Wendy’s, Avis, Sony and Ballantine’s pan-regional accounts.

The Infiniti Group
Coral Gables, FL
1996 to 1998
Graphic Designer, Studio Manager.

Access Technologies
Miami, FL
1995 to 1996
Graphic Designer.

National Museum of Belize
Ministry of Education of Belize
Government of the State of Yucatan, Mexico
1992 to 1994
Lead Graphic Designer

EDUCATION

Graphic Design and Communications
Superior Institute of Design
Havana, Cuba
Graduated 1992, Valedictorian, Summa Cum Laude.

Art Direction
Miami Ad School
Graduated 1998