Brain surgery is a scary thought, and traditional hospital advertising focuses on the cutting-edge equipment and clinical procedures, increasing the potential patient’s discomfort. This print and outdoor campaign for a minimally-invasive brain surgery center focuses visually on the beauty of the brain, where our thoughts, emotions and identity reside, and puts patients at ease with […]
United Way had excellent name recognition, but had issues attracting volunteers because people with a specific interest were not sure what exactly it did, since the organization works on so many areas of need. This bilingual recruitment campaign was built around that insight: with so much to do in our community, there’s something we can […]