For Hispanics, Latin-style coffee it’s as much about the experience—the aroma, warmth and rush of energy—as it is about flavor. This digital and social campaign aimed to replicate that multi-sensorial experience.
Thomson Reuter’s FindLaw listing service launched Abogado.com aimed specifically at the Hispanic community, which are a booming demographic for legal services. This digital B2B campaign was targeted at smaller law firms which face challenges reaching Hispanics.
Hyperlocal digital campaign based on Miami quirks that locals recognize immediately
Print and digital campaign for the United States Tennis Association, which consisted of two parts for two audiences: a print campaign aimed at parents to inform them of the benefits of playing the sport for their kids, and a digital campaign to promote the Community Tennis initiative–players could find a local program right from the […]
United Way had excellent name recognition, but had issues attracting volunteers because people with a specific interest were not sure what exactly it did, since the organization works on so many areas of need. This bilingual recruitment campaign was built around that insight: with so much to do in our community, there’s something we can […]
Hispanic outreach digital and social campaign with two parts, one positioning Remy Martin cognac as the perfect gift for any ocassion, the other promoting a series of local music showcases.