For Hispanics, Latin-style coffee it’s as much about the experience—the aroma, warmth and rush of energy—as it is about flavor. This digital and social campaign aimed to replicate that multi-sensorial experience.
Thomson Reuter’s FindLaw listing service launched Abogado.com aimed specifically at the Hispanic community, which are a booming demographic for legal services. This digital B2B campaign was targeted at smaller law firms which face challenges reaching Hispanics.
Hispanic Market campaign
Cleveland Clinic was uniquely positioned to provide second opinions, as it has a roster of top-notch specialists on staff. Yet many patients see second opinions as a sign of distrust on their doctors. This campaign aimed to reduce this perceived slight and welcome opinion-seekers.
Campaign to launch the Coolatta line of drinks in the Hispanic market
Hyperlocal digital campaign based on Miami quirks that locals recognize immediately
Brain surgery is a scary thought, and traditional hospital advertising focuses on the cutting-edge equipment and clinical procedures, increasing the potential patient’s discomfort. This print and outdoor campaign for a minimally-invasive brain surgery center focuses visually on the beauty of the brain, where our thoughts, emotions and identity reside, and puts patients at ease with […]
